Personal development Word search
When I was younger, I wanted to be a teacher. I loved learning and being in a place where others wanted to learn. I went to college to be a teacher, but quickly realized that while I loved kids and the idea of teaching, there were other career avenues that interested me more. That’s why I love working in higher education so much—it’s the best of both worlds.
Last week, I had the chance to teach as I co-hosted St. Lawrence University’s #SaintsGoSocial Digital Identity Education Week, along with Chris Wells, the head coach of our women’s ice hockey team. While it was our second year hosting #SaintsGoSocial, it was the first time the week had a prominent educational component and was open to all members of the campus community. Eric Stoller, a higher education consultant, defined digital identity development best when he wrote that it is “the manner in which we engage, share, promote, and present ourselves online.” Our goal was to get conversations about digital identity started on campus.
We hosted several workshops throughout the week: how to build a personal brand; how to use social media; cybersecurity awareness; and LinkedIn 101. While attendance was a little lower than expected, it led to many personal, one-on-one conversations with students where we could answer their specific questions. Another huge upside was the number of faculty and staff members who reached out about bringing these workshops into their classes and possibly including the topic in next fall’s orientation.
One of the more successful parts of the educational component was something we did offline: we introduced a poster campaign with several quick, intriguing facts about digital identity. We asked students to take pictures of the posters and share them on social media (and yes, we used prizes to entice them). By sharing these photos, they helped us extend our messages beyond campus. More than 90 photos of posters were shared on Twitter and Instagram and reached more than 5, 000 people.