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Examples of personal development plans for nurses

How to Develop a Marketing Plan for a Nursing Home

Match customer needs with what your program has to offer when creating a marketing plan.Match customer needs with what your program has to offer when creating a marketing plan.

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Anticipating customer needs by identifying what the consumer wants in a product or service will help you to tailor both the services your organization offers as well as help you to tailor a marketing plan. A marketing plan and materials should highlight the benefits and qualities of your services. It is an essential part of the business plan, which helps you communicate the attributes of your program and establish distribution channels. People who are looking into nursing homes usually need good healthcare by qualified personnel and are looking for a pleasant environment.

Step 1

Identify the services your organization offers. When you create a list of what your organization has to offer, also consider what competitors offer that you do not. Think about what services your organization offers that would make an elderly person and her caregiver want to be there over another place. This could be location, specialties or activities.

Step 2

Anticipate customer needs. When caregivers decide the best place for a loved one is in a nursing home, a caregiver wants to know that he sending his loved one to be a reliable and safe place to live. In addition, clients are looking for a clean environment and home-like atmosphere. Staff that are friendly and encourage residents to be active in programs may also be viewed as more favorable in showing compassion and providing a comfortable environment. Keep customer needs in mind throughout this process as it will help keep your marketing plan focused on the customer.



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