Psychological of color in PowerPoint slides
What are the best colors for a PowerPoint presentation? It all depends on who your audience is and what you what them to feel!
When used correctly, color can help audience members sort our the various elements of a slide. But its power goes beyond mere clarification. To some extent the colors you choose for your visuals guide the emotional response of your audience.
Blue: The most popular background color for presentation slides
Blue is one of the most common background colors. It's calming and conservative, which is why it's very popular with business presenters, as well as for for trainers. Studies have shown that blue has the power to slow our breathing and pulse rates. Dark blue backgrounds with light text are great for conservative corporate no-nonsense presentations. Lighter blue- more common in recent times- work well in relaxed environments with the lights on, and help promote interaction.
- Quest Diagnostics: A serious company with a seriously navy blue background. The subtle angled lines promote a feeling a movement and technology. Blue complements the Green of Quest's logo, and the white title bar provides a clean but stark contrast to the body.
- This blue template for waste management firm Republic Services provides a conservative backdrop for the financials and white bullet points. The yellow titles stand out, as does the orange, red and blue themed imagery at the bottom, not to mention the company's logo.
- This slide for Dr. Soram Khalsa' Complementrix Vitamin system features a template with a dark blue with angled lines. And the inner portion of the template featured a light blue-hue burst of a sun-ray to convey bright life and energy.
- This slide for Lender Direct featured an image of a file folder, edited in Photoshop, with a 80% transparency set against a light blue background. The light blue graphic helped to covey a sense of openeness, and professionalism, while maintaining the company's blue brand.
Green: Stimulates interaction and puts people at ease
Green stimulates interaction. It's a friendly color that's great for warmth and emotion. Green is commonly used in PowerPoint presentations for trainers, educators, and others whose presentations are intended to generate discussion. It's also a great color for environmental and earth-oriented discussions.
- This slide for Hills Pet Nutrition features a modern green background with textured lines promoting a warm, but contemporary feeling. Great for their topic on pet affection.
- Money is green and so is this presentation for Presidio Finance. The white text contrasts nicely with the forest green finance images, helping to project a no-nonsense image of success and accomplishment.
- In this slide for TD Waterhouse, we created top title bar in dark green, integrating smoothly with their lime green logo. The green-hued process chart on the slide image stands out comfortably against the textured grey background.
- The flowing green arcs at the bottom and green title text helps substantiate this slides message of health and vitality. Executive Success Team's green logo and brand also promotes a relaxed and comfortable feeling, just like Mona Vie.